Code: 04073977
How Audiences Decide
by Richard Young
Summarizes relevant theories and findings from the fields of social cognition, consumer behavior, decision science, behavioral finance, affective science, cognitive science, and neuroscience. This title surveys a range of communic ... more
- Language:
English - Binding: Paperback
- Number of pages: 416
Publisher: Focal Press, 2011
- More about this
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More about How Audiences Decide
Book synopsis
Summarizes relevant theories and findings from the fields of social cognition, consumer behavior, decision science, behavioral finance, affective science, cognitive science, and neuroscience. This title surveys a range of communication techniques - including those concerning speaking, writing, content, style, typography, and emotional appeals.
Book details
Book category Books in English Economics, finance, business & management Business & management Business communication & presentation
- Full title: How Audiences Decide
- Author: Richard Young
- Language: English
- Binding: Paperback
- Number of pages: 416
- EAN: 9780415879002
- ISBN: 0415879000
- ID: 04073977
- Publisher: Focal Press
- Weight: 734 g
- Dimensions: 253 × 180 × 27 mm
- Date of publishing: 08. February 2011
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