How to Write a Marketing Plan / Libristo.pl
How to Write a Marketing Plan

Code: 01243793

How to Write a Marketing Plan

by John Westwood

"How to Write a Marketing Plan, 4th edition", simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objecti ... more


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Book synopsis

"How to Write a Marketing Plan, 4th edition", simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation. With a brand new chapter to help you produce mini-plans and seize new opportunities quickly, it is essential reading for anyone who wants to boost their business, sell products or services and learn the techniques of market research.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing


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