Code: 11428516
How We Decide
by Jonah Lehrer
Lehrer shows how people are taking advantage of the latest advances in neuroscience to make better television shows, win more football games, improve military intelligence and discover how and why people make the decisions they do ... more
- Language:
English - Binding: Paperback
- Number of pages: 302
Publisher: Mariner Books, 2010
- More about this
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More about How We Decide
Book synopsis
Lehrer shows how people are taking advantage of the latest advances in neuroscience to make better television shows, win more football games, improve military intelligence and discover how and why people make the decisions they do.
Book details
- Full title: How We Decide
- Author: Jonah Lehrer
- Language: English
- Binding: Paperback
- Number of pages: 302
- EAN: 9780547247991
- ISBN: 0547247990
- ID: 11428516
- Publisher: Mariner Books
- Weight: 295 g
- Dimensions: 203 × 134 × 27 mm
- Date of publishing: January 2010
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