You might also like

More about Innovation in a High Technology B2B Context

• Book details
• Synopsis
• Trending among others

You get 166 loyalty points

Book synopsis

Investment goods and services require the particular acceptance of buying, technical and strategic departments in customer organisations. The empirical evidence of large scale consumer (B2C) studies therefore bear no validity for B2B decision scenarios in large corporations. Monika Maria Möhring draws on deep insight in an industry-leading multinational corporation's automation, IT, MRO, warehousing and process innovation projects. She scrutinises the build-up and optimisation of sustainable supply relationships. This book depicts the idea, testing, and use of a comprehensive research agenda and methodology for value networks and dyads therein. It introduces a diagnostic industry-proven scorecard and highlights its application for managerial governance of strategic supply chains.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Innovation in a High Technology B2B Context
• Subtitle: Exploring Supply Networks, Processes and Management
• Author: Monika Maria Möhring
• Language: English
• Binding: Paperback
• Number of pages: 291
• EAN: 9783658057206
• ISBN: 3658057203
• ID: 05285247
• Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Weight: 4148 g
• Dimensions: 210 × 148 × 18 mm
• Date of publishing: 18. April 2014

Trending among others

---

---

---