Code: 14266960
Innovationsmarketing
by Stephen Susen
Die Arbeit beschäftigt sich mit der Problematik der Erstellung und Vermarktung von innovativen Produkten in mittelständischen, technologieorientierten Unternehmen. Das hohe Kreativitäts- und Erfindungspotential geht allzuhäufig ni ... more
- Language:
German - Binding: Paperback
- Number of pages: 275
Publisher: Peter Lang GmbH, Internationaler Verlag der Wissenschaften, 1995
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Book synopsis
Die Arbeit beschäftigt sich mit der Problematik der Erstellung und Vermarktung von innovativen Produkten in mittelständischen, technologieorientierten Unternehmen. Das hohe Kreativitäts- und Erfindungspotential geht allzuhäufig nicht einher mit der Fähigkeit der Unternehmen, diese Produkte auch erfolgreich in den Markt zu bringen. Die Arbeit zeigt Barrieren auf, die diese Vermarktung verhindern und beschreibt ausgewählte Managementbereiche zur Überwindung dieser Barrieren.
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Werbung, Marketing
311.54 zł
- Full title: Innovationsmarketing
- Author: Stephen Susen
- Language: German
- Binding: Paperback
- Number of pages: 275
- EAN: 9783631493496
- ISBN: 3631493495
- ID: 14266960
- Publisher: Peter Lang GmbH, Internationaler Verlag der Wissenschaften
- Weight: 360 g
- Dimensions: 210 × 148 × 16 mm
- Date of publishing: 01. December 1995
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