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Book synopsis

A readable, concise, and innovative tour through the study of international business. International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Real-world examples and engaging features help bring the concepts to life and make international business accessible to all readers.§The sixth edition captures and explains the influence of the global credit crisis and recent recession on international business, while also emphasizing its focus on the crucial role of emerging markets in today's global marketplace. Accompanied by myIBlab! myIBlab--myiblab.com--is a powerful online tool that combines assessment, reporting, and personalized study to help you succeed. It offers a personalized, interactive learning environment for international business with many customizable features, making it an ideal online learning platform that embodies convenience and simplicity

Book details

Book category Books in English Economics, finance, business & management Business & management International business

• Full title: International Business
• Subtitle: The Challenges of Globalization
• Author: John Wild
• Language: English
• Binding: Hardback
• Number of pages: 480
• EAN: 9780273752639
• ISBN: 0273752634
• ID: 04414129
• Publisher: Pearson Education
• Weight: 915 g
• Dimensions: 277 × 223 × 19 mm
• Date of publishing: 27. April 2011

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