Code: 06574258
Invented Here
by Andrew C. Boynton
Argues that to succeed in a market where consumers demand customized goods and services, you cannot rely on any one formula. Providing examples from companies such as Taco Bell, Dell Computer, Xerox, and Merrill Lynch, this book r ... more
- Language:
English - Binding: Hardback
- Number of pages: 272
Publisher: Harvard Business Review Press, 1998
- More about this
140.52 zł
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Book synopsis
Argues that to succeed in a market where consumers demand customized goods and services, you cannot rely on any one formula. Providing examples from companies such as Taco Bell, Dell Computer, Xerox, and Merrill Lynch, this book reveals how managers can determine the best path of change for their company by assessing its existing knowledge base.
Book details
Book category Books in English Economics, finance, business & management Business & management Organizational theory & behaviour
140.52 zł
- Full title: Invented Here
- Subtitle: Maximizing Your Organization's Internal Growth and Profitability
- Author: Andrew C. Boynton
- Language: English
- Binding: Hardback
- Number of pages: 272
- EAN: 9780875847986
- ISBN: 9780875847986
- ID: 06574258
- Publisher: Harvard Business Review Press
- Weight: 564 g
- Dimensions: 239 × 164 × 24 mm
- Date of publishing: 22. April 1998
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