Code: 03016744
Kapferer on Luxury
by Jean Noel Kapferer
Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.
- Language:
English - Binding: Paperback
- Number of pages: 240
Publisher: Kogan Page Ltd, 2015
- More about this
174.23 zł
RRP: 177.89 zł
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Book synopsis
Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.
Book details
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
174.23 zł
- Full title: Kapferer on Luxury
- Subtitle: How Luxury Brands Can Grow Yet Remain Rare
- Author: Jean Noel Kapferer
- Language: English
- Binding: Paperback
- Number of pages: 240
- EAN: 9780749474362
- ISBN: 9780749474362
- ID: 03016744
- Publisher: Kogan Page Ltd
- Weight: 380 g
- Dimensions: 157 × 233 × 16 mm
- Date of publishing: 03. March 2015
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