Code: 04451250
Key Concepts in Marketing
by Jonathan Sutherland
Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone s ... more
- Language:
English - Binding: Paperback
- Number of pages: 310
Publisher: Bloomsbury Publishing, 2004
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Book synopsis
Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about.
Book details
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
- Full title: Key Concepts in Marketing
- Author: Jonathan Sutherland
- Language: English
- Binding: Paperback
- Number of pages: 310
- EAN: 9781403915276
- ISBN: 140391527X
- ID: 04451250
- Publisher: Bloomsbury Publishing
- Weight: 416 g
- Dimensions: 141 × 216 × 19 mm
- Date of publishing: 27. February 2004
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