Code: 01333383
This work examines the business success of Manchester United. It reveals how United so transformed itself that it is now in a league of its own, on and off the pitch. This book is as much about the transformation of Manchester Uni ... more
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This work examines the business success of Manchester United. It reveals how United so transformed itself that it is now in a league of its own, on and off the pitch. This book is as much about the transformation of Manchester United into a money-making machine as it is about football.
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