Code: 19062267
Marketing
by Regine Kalka, Andrea Mäßen
Marketing heißt, unternehmerische Entscheidungen marktorientiert und kundengerecht zu fällen. Hier erfahren Sie, wie Sie die richtigen Marketingziele setzen, eine strategische Absatzpolitik betreiben und mit dem richtigen Marketin ... more
- Language:
German - Binding: Paperback
- Number of pages: 128
Publisher: Haufe-Lexware, 2018
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Book synopsis
Marketing heißt, unternehmerische Entscheidungen marktorientiert und kundengerecht zu fällen. Hier erfahren Sie, wie Sie die richtigen Marketingziele setzen, eine strategische Absatzpolitik betreiben und mit dem richtigen Marketing-Mix Ihre Produkte und Leistungen erfolgreich auf den Markt bringen. Inhalte: Schritt für Schritt zu perfekten Marketingkonzepten Marketingziele definieren und Zielkonflikte entschärfen Die wichtigsten Instrumente zur Entwicklung von Marketingstrategien Marketingmix und taktische Planung: So finden sie die bestmögliche Kombination
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen
39.20 zł
- Full title: Marketing
- Author: Regine Kalka, Andrea Mäßen
- Language: German
- Binding: Paperback
- Number of pages: 128
- EAN: 9783648115152
- ISBN: 3648115154
- ID: 19062267
- Publisher: Haufe-Lexware
- Weight: 101 g
- Dimensions: 167 × 105 × 4 mm
- Date of publishing: 20. April 2018
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