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Book synopsis

Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to Marketing.

Book details

Book category Books in English Society & social sciences Education Teaching skills & techniques

• Full title: Marketing Concepts & Strategies
• Author: DIBB SALLY
• Language: English
• Binding: Paperback
• Number of pages: 832
• EAN: 9781473760271
• ISBN: 9781473760271
• ID: 20272520
• Publisher: Cengage Learning EMEA
• Weight: 1392 g
• Dimensions: 261 × 201 × 25 mm
• Date of publishing: 29. January 2019

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