Code: 09276525
A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within th ... more
163.84 zł
RRP: 176.27 zł
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A practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. This book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.
Book category Books in English Society & social sciences Society & culture: general Cultural studies
163.84 zł
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