Code: 11459417
This text introduces students to the basic concepts of marketing, giving them the necessary guidance to enable them to carry out their own market research and to develop a marketing strategy. They are shown how to identify the tar ... more
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This text introduces students to the basic concepts of marketing, giving them the necessary guidance to enable them to carry out their own market research and to develop a marketing strategy. They are shown how to identify the target market or the specific
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