Code: 11459428
Introduces the underlying issues of marketing concepts and strategies, and covers marketing essentials, aiming to dismiss the idea that marketing is an overly complicated discipline. The impact of the WWW and Internet is discussed ... more
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Introduces the underlying issues of marketing concepts and strategies, and covers marketing essentials, aiming to dismiss the idea that marketing is an overly complicated discipline. The impact of the WWW and Internet is discussed, before the text focuses
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