Marketing Research (Int'l Ed) / Libristo.pl
Marketing Research (Int'l Ed)

Code: 04438464

Marketing Research (Int'l Ed)

by Joseph F Hair

Takes an application-oriented approach, that offers students with the tools and skills necessary to solve business problems and exploit business opportunities. This edition aims to meet the needs of students through coverage of qu ... more


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Book synopsis

Takes an application-oriented approach, that offers students with the tools and skills necessary to solve business problems and exploit business opportunities. This edition aims to meet the needs of students through coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of chapters.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

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