Code: 05152153
Marketing Research
by David A. Aaker
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and applic ... more
- Language:
English - Binding: Hardback
- Number of pages: 768
- More about this
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More about Marketing Research
Book synopsis
This book offers the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced and current marketing research methodologies.
Book details
Book category Books in English Economics, finance, business & management Business & management
- Full title: Marketing Research
- Author: David A. Aaker
- Language: English
- Binding: Hardback
- Number of pages: 768
- EAN: 9781118156636
- ISBN: 1118156633
- ID: 05152153
- Weight: 1383 g
- Dimensions: 257 × 208 × 33 mm
- Date of publishing: 15. October 2012
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