Code: 01199611
Marketing to the Ageing Consumer
by Dick Stroud
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies ... more
- Language:
English - Binding: Hardback
- Number of pages: 251
Publisher: Palgrave Macmillan, 2013
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Book synopsis
Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.
Book details
Book category Books in English Society & social sciences Society & culture: general Social groups
375.74 zł
- Full title: Marketing to the Ageing Consumer
- Author: Dick Stroud
- Language: English
- Binding: Hardback
- Number of pages: 251
- EAN: 9780230378193
- ISBN: 0230378196
- ID: 01199611
- Publisher: Palgrave Macmillan
- Weight: 546 g
- Dimensions: 243 × 163 × 20 mm
- Date of publishing: 12. January 2013
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