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Book synopsis

Midland Red was the largest bus operator outside London and was unusual in that it designed, built and operated most of its own vehicles. Unlike LT through its AEC/Park Royal connection and Bristol, Midland Red did not sell its vehicles to other operators. This left the company in a unique position and as a result, gained many followers. Although there have been many books about Midland Red published over the years, they seem to concentrate on the period from the company's formation until it was nationalised and ceased its own vehicle production. The company carried on as an NBC company and continued to run its own home built vehicles until they were life expired. In addition, the company acquired other operators, such as Harper Brothers of Heath Hayes, and experimented with different types of bus service. These include the provision of 'minibuses' and full size buses that had been cut down. In an effort to find 'reliable' replacement vehicles, the company also tested other makes of bus, such as Bristol. This would have been unheard of only a few years earlier. The other major change in the company in this period was the formation of the West Midlands PTE. This involved transferring the garages and vehicles in the WMPTE area to WMPTE. As a result, many Midland Red built vehicles could be seen sporting the cream and blue WMPTE livery until they were finally replaced.

Book details

Book category Books in English Lifestyle, sport & leisure Transport: general interest Road & motor vehicles: general interest

• Full title: Midland Red in NBC Days
• Author: Mike Greenwood & Paul Roberts
• Language: English
• Binding: Hardback
• Number of pages: 96
• EAN: 9780711037175
• ISBN: 0711037175
• ID: 02226555
• Publisher: Crecy Publishing
• Weight: 670 g
• Dimensions: 284 × 223 × 12 mm
• Date of publishing: 24. April 2014

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