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Book synopsis

The only guide for the small business owner to create a revenue-enhancing website that lets them compete with the "big boys." Award-winning website consultant Lori Culwell demonstrates how to create a website that will increase sales and generate repeat customers on a small business budget. Not just another "graphic design for the web" book, Culwell offers invaluable insider advice on what it takes to build a high-profile website, including dozens of guidelines to avoid the pitfalls of bad usability, with invaluable tips on: ? Enhancing brand awareness ? Creating graphic designs that keep customers engaged and not confused ? Writing web-savvy content ? Capitalizing on user feedback ? Making the most of search engine optimization ? Using blogs and social networking sites to increase traffic and get the word out

Book details

Book category Books in English Economics, finance, business & management Business & management Ownership & organization of enterprises

• Full title: Million Dollar Website
• Subtitle: Simple Steps to Help You Compete with the Big Boys - Even on a Small Business Budget
• Author: Lori Culwell
• Language: English
• Binding: Paperback
• Number of pages: 271
• EAN: 9780735204416
• ID: 04665644
• Publisher: Prentice Hall Press
• Weight: 323 g
• Dimensions: 235 × 159 × 16 mm
• Date of publishing: 09. July 2009

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