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Book synopsis

"Modern Retail Management" is the complete guide to the fundamental principles of retailing for students. Taking a highly practical approach to the subject it uses case studies throughout to illustrate best practice in the industry. Tailored to the needs of both lecturers and students it is the only book on the market to tackle the challenges and opportunities of online retailing in a holistic way. It will cover everything you need to know about retail management including: trends and change in the sector; store environment; operations; merchandising; innovation; managing staff; marketing; logistics; and, consumer psychology and much more.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Modern Retail Management
• Author: Richard Hammond
• Language: English
• Binding: Paperback
• Number of pages: 304
• EAN: 9780749465865
• ISBN: 0749465867
• ID: 02150733
• Publisher: Kogan Page
• Weight: 553 g
• Dimensions: 240 × 170 × 24 mm
• Date of publishing: 03. January 2013

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