Multicultural Perspectives in Customer Behaviour / Libristo.pl
Multicultural Perspectives in Customer Behaviour

Code: 06707629

Multicultural Perspectives in Customer Behaviour

by Maria G. Piacentini, Charles C. Cui

With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and mu ... more

295.96 zł


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Book synopsis

With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Distributive industries

295.96 zł

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