Multimodality and Genre / Libristo.pl
Multimodality and Genre

Code: 04550953

Multimodality and Genre

by John Bateman

Analysing Multimodal Documents presents the first systematic, corpus-based, and theoretically rigorous approach to the description and analysis of multimodal documents. John Bateman introduces researchers and advanced students to ... more

569.15


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Book synopsis

Analysing Multimodal Documents presents the first systematic, corpus-based, and theoretically rigorous approach to the description and analysis of multimodal documents. John Bateman introduces researchers and advanced students to a linguistically-based method of analysis that shows how different modes of expression--including language, rhetoric, images, typography, colour and space--go together to make up a document with a recognizable genre. The author draws upon both academic research and concrete experience of how designers and production teams put documents together.

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Book category Books in English Language linguistics Semantics, discourse analysis, etc

569.15

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