Code: 04084936
New Consumer Marketing - Managing a Living Demand System
by Baker
Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practi ... more
- Language:
English - Binding: Hardback
- Number of pages: 218
Publisher: John Wiley & Sons Inc, 2003
- More about this
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Book synopsis
Because of the Internet and globalization, the fast moving consumer goods market has been turned on its head and made more competitive than ever. This book synthesizes emerging marketing thinking in the consumer domain with practical advice on how to profit from changes. It illustrates the key issues facing the fast moving consumer goods industry and provides an analysis of cutting-edge management research and academic insight.
Book details
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
333.03 zł
- Full title: New Consumer Marketing - Managing a Living Demand System
- Author: Baker
- Language: English
- Binding: Hardback
- Number of pages: 218
- EAN: 9780470844823
- ISBN: 0470844825
- ID: 04084936
- Publisher: John Wiley & Sons Inc
- Weight: 452 g
- Dimensions: 233 × 154 × 18 mm
- Date of publishing: 27. June 2003
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