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Book synopsis

E-business expert Michael Cunningham invites you to join the greatest period of partnership in business history. Partnerships are going to be the lifeblood of networked business. Because today's online customers demand such a high level of personalization, it has quickly become clear that no, one company can respond to such specific needs fast enough on their own. But most businesses haven't a clue how to begin setting up innovative alliances such as co-operation arrangements, affiliate programmes, web distribution, event marketing and websourcing. Help has arrived. Partners.com will show businesses how to forge leading-edge Internet partnerships fast - with competitors, customers, employees, and other businesses - and foster an environment that will allow them to flourish. .

Book details

Book category Books in English Economics, finance, business & management Business & management E-commerce: business aspects

• Full title: Partners.com
• Author: Michael Cunningham
• Language: English
• Binding: Paperback
• Number of pages: 304
• EAN: 9780273654940
• ISBN: 0273654942
• ID: 04565329
• Publisher: PEARSON Education Limited
• Weight: 570 g
• Dimensions: 210 × 170 × 22 mm
• Date of publishing: 18. September 2001

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