Code: 01589065
Praxisbuch Kundenbefragungen
by Uwe Weinreich, Eike von Lindern
Top-Tools für die perfekte Kundenbefragung: Das Praxisbuch erklärt, wie Unternehmen Kunden wünsche erkennen, damit echte Produktinnovationen anstoßen und ihren Service verbessern können. Konkret und praxisnah beschreiben die beide ... more
- Language:
German - Binding: Hardback
- Number of pages: 200
Publisher: mi-Wirtschaftsbuch, 2008
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Book synopsis
Top-Tools für die perfekte Kundenbefragung: Das Praxisbuch erklärt, wie Unternehmen Kunden wünsche erkennen, damit echte Produktinnovationen anstoßen und ihren Service verbessern können. Konkret und praxisnah beschreiben die beiden Autoren, wie man mit den richtigen Fragetechniken repräsentative Kundenaussagen erzielt und durch eine effektive Auswertung unverfälschte Kunden wünsche herauskristallisiert. Fallstudien zeigen, wie die Ergebnisse in optimierte Produkte und besseren Kundenservice umgesetzt werden können.
Book details
Book category Books in German Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Werbung, Marketing
228.66 zł
- Full title: Praxisbuch Kundenbefragungen
- Subtitle: Repräsentative Stichproben auswählen. Relevante Fragen stellen. Ergebnisse richtig interpretieren
- Author: Uwe Weinreich, Eike von Lindern
- Language: German
- Binding: Hardback
- Number of pages: 200
- EAN: 9783636031211
- ISBN: 363603121X
- ID: 01589065
- Publisher: mi-Wirtschaftsbuch
- Weight: 512 g
- Dimensions: 20 × 176 × 245 mm
- Date of publishing: 29. February 2008
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