Innovation Offshoring / Libristo.pl
Innovation Offshoring

Code: 03621433

Innovation Offshoring

by Prof. Dr. Dodo zu Knyphausen-Aufseß, Simon Plankenhorn

In addition to classifying the current understanding of the offshoring phenomenon, Simon Plankenhorn examines potential offshoring opportunities for innovation projects – from a conceptual and an empirical perspective. Leading Eur ... more

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Book synopsis

In addition to classifying the current understanding of the offshoring phenomenon, Simon Plankenhorn examines potential offshoring opportunities for innovation projects – from a conceptual and an empirical perspective. Leading European sponsors in five industries were questioned and confirmed the majority of hypotheses, while two case studies in the Indian clinical trial industry revealed surprising insights into growth oriented offshoring.

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Book category Books in English Economics, finance, business & management Business & management Management & management techniques

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