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Book synopsis

Based on a successful media sales training course which the author has been giving for many years, the book starts with an explanation of how the industry works, and then guides readers through the skills and processes involved in each stage from lead-sourcing through to closure. Areas covered include: * The role of advertising sales in publishing * What the ad sales job involves and where it can lead * How to plan and implement a successful campaign * How to structure your pitch * How to sell cross-media advertising * How to get through to the real decision-makers * How to deal with objections * How to close the sale

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

• Full title: Selling Advertising Space in 90 Minutes
• Author: Brian Neil
• Language: English
• Binding: Paperback
• Number of pages: 169
• EAN: 9781852527471
• ISBN: 1852527471
• ID: 05110424
• Publisher: Management Books 2000 Ltd
• Weight: 284 g
• Dimensions: 212 × 150 × 12 mm
• Date of publishing: 28. November 2014

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