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Book synopsis

Innovation and entrepreneurship remain two of the most discussed ideas in business, but research continues to show extremely low levels of either across all industry sectors and types of enterprise. The Seven Sins of Innovation offers a psychology based model that features seven key determinants of success or failure for innovation and entrepreneurial endeavours. The book provides specific recommendations, examples and case studies (including Nortel, 3M and the MIT Innovation Hub) that demonstrate how individual and group psychology must be engaged effectively to create entrepreneurial cultures capable of powerful innovation. It offers a number of specific 'prescriptions' that will benefit any leader, manager or organization attempting to start, improve or grow a venture of any kind.

Book details

Book category Books in English Economics, finance, business & management Business & management Business strategy

• Full title: Seven Sins of Innovation
• Author: David Richards
• Language: English
• Binding: Hardback
• Number of pages: 274
• EAN: 9781137432513
• ISBN: 1137432519
• ID: 04772021
• Publisher: PALGRAVE MACMILLAN
• Weight: 494 g
• Dimensions: 216 × 171 × 25 mm
• Date of publishing: 21. November 2014

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