Code: 06439235
Sharing Best Practices in Sport Marketing
by Brenda G. Pitts
At the Inaugural Sport Marketing Association Conference in 2003, papers were presented on such subjects as corporate sponsorship, sport consumer behavior, sport product branding, and technology's role in the promotion and sales pr ... more
- Language:
English - Binding: Paperback
- Number of pages: 233
Publisher: Fitness Information Technology, Inc, U.S., 2004
- More about this
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Book synopsis
At the Inaugural Sport Marketing Association Conference in 2003, papers were presented on such subjects as corporate sponsorship, sport consumer behavior, sport product branding, and technology's role in the promotion and sales process. This title presents the contents drawn from the research presentations delivered at the conference.
Book details
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
- Full title: Sharing Best Practices in Sport Marketing
- Subtitle: The Sport Marketing Association's Inaugural Book of Papers
- Author: Brenda G. Pitts
- Language: English
- Binding: Paperback
- Number of pages: 233
- EAN: 9781885693525
- ISBN: 9781885693525
- ID: 06439235
- Publisher: Fitness Information Technology, Inc, U.S.
- Weight: 708 g
- Dimensions: 283 × 215 × 15 mm
- Date of publishing: 01. September 2004
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