Strategic Management for Tourism Communities / Libristo.pl
Strategic Management for Tourism Communities

Code: 05017227

Strategic Management for Tourism Communities

by P. Murphy, Ann E. Murphy

Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative d ... more

136.18 zł

RRP: 151.35 zł

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Book synopsis

Strategic planning within a community framework is essential for tourism to reach its potential. This book combines the four principal functions of business management and stakeholder analysis to develop a model of collaborative decision making. This model offers a template for communities to understand and make the most of their tourism resources.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Service industries

136.18 zł

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