Code: 13594872
Strategic Marketing Management in Asia
by Syed Saad Andaleeb, Khalid Hasan
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environmen ... more
- Language:
English - Binding: Hardback
- Number of pages: 592
Publisher: Emerald Publishing Limited, 2016
- More about this
761.89 zł
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Book synopsis
With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.
Book details
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
761.89 zł
- Full title: Strategic Marketing Management in Asia
- Author: Syed Saad Andaleeb, Khalid Hasan
- Language: English
- Binding: Hardback
- Number of pages: 592
- EAN: 9781786357465
- ISBN: 1786357461
- ID: 13594872
- Publisher: Emerald Publishing Limited
- Weight: 978 g
- Dimensions: 162 × 239 × 37 mm
- Date of publishing: 22. December 2016
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