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Superfandom

Code: 15188494

Superfandom

by Zoe Fraade-Blanar

An essential guide to the fan-fueled future, Superfandom explores the explosion of modern fandom and its transformative impact on culture and business. In chapters centered on case studies of the world's most-admired brands, exper ... more

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Book synopsis

An essential guide to the fan-fueled future, Superfandom explores the explosion of modern fandom and its transformative impact on culture and business. In chapters centered on case studies of the world's most-admired brands, experts Zoe Fraade-Blanar and Aaron Glazer delve into the sociology and psychology of fan culture, and how it can change the way business works

Book details

Book category Books in English Society & social sciences Society & culture: general Cultural studies

51.87 zł

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