Code: 14129030
Activation Imperative
by William Rosen, Laurence Minsky
In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enab ... more
- Language:
English - Binding: Hardback
- Number of pages: 222
Publisher: Rowman & Littlefield, 2016
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Book synopsis
In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses-from Fortune 500s to local entrepreneurs-can manage today's complex and fragmented marketing landscape, respond to consumers' new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.
Book details
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
298.08 zł
- Full title: Activation Imperative
- Author: William Rosen, Laurence Minsky
- Language: English
- Binding: Hardback
- Number of pages: 222
- EAN: 9781442257047
- ISBN: 1442257040
- ID: 14129030
- Publisher: Rowman & Littlefield
- Weight: 492 g
- Dimensions: 161 × 237 × 2 mm
- Date of publishing: 29. November 2016
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