Attention Merchants / Libristo.pl
Attention Merchants

Code: 15843356

Attention Merchants

by Tim Wu

A revelatory look at the rise of the 'attention merchants', the marketeers who harvest, influence and control our consumption in ways previously unimagined, for resale to advertisers. Tim Wu argues that this is not simply the by-p ... more

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Book synopsis

A revelatory look at the rise of the 'attention merchants', the marketeers who harvest, influence and control our consumption in ways previously unimagined, for resale to advertisers. Tim Wu argues that this is not simply the by-product of recent inventions but the end result of more than a century's growth and expansion in the industries that feed on human attention.

Book details

Book category Books in English Society & social sciences Society & culture: general Social issues & processes

54.09 zł

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