Code: 10988661
The Power of Nice
by Linda Kaplan Thaler, Robin Koval, Jay Leno
Thaler and Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Challenging the mean-spirited "me or you" mentality, they show that "nice" companies have lower ... more
- Language:
English - Binding: Hardback
- Number of pages: 127
Publisher: Crown Pub, 2006
- More about this
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Book synopsis
Thaler and Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Challenging the mean-spirited "me or you" mentality, they show that "nice" companies have lower employee turnover, lower recruitment costs, and higher productivity.
Book details
74.70 zł
- Full title: The Power of Nice
- Subtitle: How to Conquer the Business World With Kindness
- Author: Linda Kaplan Thaler, Robin Koval, Jay Leno
- Language: English
- Binding: Hardback
- Number of pages: 127
- EAN: 9780385518925
- ISBN: 0385518927
- ID: 10988661
- Publisher: Crown Pub
- Weight: 227 g
- Dimensions: 191 × 133 × 6 mm
- Date of publishing: 26. September 2006
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