The Real Power of Brands: Putting Brands to Work in a Changing World / Libristo.pl
The Real Power of Brands: Putting Brands to Work in a Changing World

Code: 11362261

The Real Power of Brands: Putting Brands to Work in a Changing World

by Stuart Crainer

This text provides an introduction to brands and brand management and a practical guide to help the reader make the most from their brands, without losing out to their competition.


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Book synopsis

This text provides an introduction to brands and brand management and a practical guide to help the reader make the most from their brands, without losing out to their competition.

Book details

Book category Books in English Economics, finance, business & management Business & management Sales & marketing

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