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Book synopsis

Isotype (International System of Typographic Picture Education) is a system of pictograms designed to communicate complex information in a nonverbal way. Developed in 1936 by a team of sociologists lead by Otto and Marie Neurath this process of "transforming" data into visual form has strongly influenced the fields of graphic design. The Transformer: Principles of Making Isotype Charts is the first English-language primer on Isotypethe foundation of the modern-day pictographic signals found in airports train stations highway signs and computer interfaces. Featuring illustrated examples and essays including a previously unpublished essay by Marie Neurath The Transformer is a long-overdue appreciation of an important moment in the history of visual communication.

Book details

Book category Books in English The arts Industrial / commercial art & design Graphic design

• Full title: Transformer
• Author: Marie Neurath
• Language: English
• Binding: Paperback
• Number of pages: 80
• EAN: 9780907259404
• ISBN: 0907259405
• ID: 01337599
• Publisher: Hyphen Press
• Weight: 208 g
• Dimensions: 215 × 126 × 9 mm
• Date of publishing: 01. October 2008

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