Viral Marketing / Libristo.pl
Viral Marketing

Code: 02536391

Viral Marketing

by Nelson-Field, Karen (Senior Research Associate, Ehrenberg-Bass Institute for Marketing Science, University of South Australia)

Viral Marketing: The Science of Sharing is not your typical 'how to get shared' book. It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that th ... more

112.01 zł

RRP: 112.03 zł

You save 0.02 zł

Availability:

50/50We think title might be available. Upon your order we will do our best to get it within 6 weeks.
We search the world

Availability alert

Add to wishlist

You might also like

Give this book as a present today
  1. Order book and choose Gift Order.
  2. We will send you book gift voucher at once. You can give it out to anyone.
  3. Book will be send to donee, nothing more to care about.

Book gift voucher sampleRead more

Availability alert

Availability alert


Your agreement - Submiting you agree to the Terms and Condtions.

We will watch availability for you

Enter your e-mail address and once book will be available,
we will send you a message. It's that simple.

More about Viral Marketing

You get 65 loyalty points

Book synopsis

Viral Marketing: The Science of Sharing is not your typical 'how to get shared' book. It would be nice to believe that viral success is as easy as being sneezed on. Those who spend a marketing dollar relish the possibility that the brave new world has brought brave new rules and the tantalising potential for a free ride. After applying scientific method and rigorous research to the topic, Nelson-Field says, "Wake up and smell the well-branded coffee". Using original research from more than 2 years of work, 5 different data sets, around 1000 videos, 9 individual studies and a large team of researchers from the Ehrenberg-Bass Institute for Marketing Science, Viral Marketing offers solid advice on the nebulous business of video sharing. Dr Nelson-Field reports new knowledge on sharing, memory and the influence of creative devices. Viral Marketing suggests that contrary to current trends, the old scientific laws of buyer behaviour and advertising still apply to social media. Marketers who have read How Brands Grow will find the key research that underpins this new work familiar. Nelson-Field's research builds on the science behind brands and buying. This is a must read book for anyone working in the social media space. Read it before you strap those roller skates onto a kitten, it might just save you some time, money and credibility. Watch Karen Nelson-Field talk about her research on how emotions drive video sharing.

Book details

Book category Books in English Reference, information & interdisciplinary subjects Interdisciplinary studies Communication studies

112.01 zł

Trending among others

All about us



Shopping guide
Digest
Books by language

250 000
safisfied customers

Since 2008, we have served long line of book lovers, but each of them was always on the first place.

Payment
Delivery 12.99 zł
Paczkomat 12,99 ZŁ 31975 punktów
Polska
България Hrvatska România Magyarország Slovensko Česko

Copyright! ©2008-24 libristo.pl All rights reservedPrivacyPoučení o cookies

Account: Log in
Wszystkie książki świata w jednym miejscu. I co więcej w super cenach.

Shopping cart ( Empty )

For free shipping
shop for 299 zł and more

You are here: