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Book synopsis

UPDATED THROUGHOUT AND FEATURING TWO BONUS CHAPTERS Today's hottest business concept meets the realities of the modern workplace. You Are a Brand! delivers 10 key personal brand strategies that aren't taught in business school-or anywhere else. Like a personal branding coach right by your side, Catherine Kaputa reveals the inside secrets of Madison Avenue product branding and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals. You Are a Brand! highlights the self branding odysseys of savvy professionals who have repositioned their experience and talents in pursuit of the corner office and budding entrepreneurs launching their own business ventures-all from the personal brand strategist and executive coach who helped them achieve their success.

Book details

Book category Books in English Health & personal development Self-help & personal development Advice on careers & achieving success

• Full title: You Are a Brand!
• Subtitle: In Person and Online, How Smart People Brand Themselves For Business Success
• Author: Catherine Kaputa
• Language: English
• Binding: Paperback
• Number of pages: 272
• EAN: 9781857885804
• ISBN: 1857885805
• ID: 01226848
• Publisher: John Murray Press
• Weight: 492 g
• Dimensions: 152 × 228 × 32 mm
• Date of publishing: 16. September 2012

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