You Don't Own Me / Libristo.pl
You Don't Own Me

Code: 19765245

You Don't Own Me

by Orly (University of San Diego) Lobel

The battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, was not just a war over best-selling toys, but a war over who owns ideas.

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Book synopsis

The battle between Mattel, the makers of the iconic Barbie doll, and MGA, the company that created the Bratz dolls, was not just a war over best-selling toys, but a war over who owns ideas.

Book details

Book category Books in English Economics, finance, business & management Business & management History of specific companies / corporate history

77.36 zł

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