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Opis

This book looks at what goes into localization of advertisements in Indian languages. 'Ad'apting to Markets discusses the process of localization of advertisements (ads) in different Indian languages and its socio-cultural implications. While doing so, it provides insights into the ideologies and cultural values of contemporary societies as they have a powerful influence not only on consumers' product choices but also on their motivations and lifestyles. The book brings out the manner in which the local market is approached in regional languages to woo consumers and increase sales, the various ways in which localization is achieved, and the visual as well as linguistic 'translation' that 'localized' ads involve.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: 'Ad'apting to Markets
• Podtytuł: Repackaging Commercials in Indian Languages
• Autor: Sunitha Srinivas. C.
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 228
• EAN: 9789351502401
• ISBN: 9351502406
• ID: 09339130
• Wydawca: SAGE Publications India Pvt Ltd
• Waga: 380 g
• Wymiary: 215 × 139 × 15 mm
• Data wydania: 24. June 2015

Ulubione w innej kategorii

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