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Opis

Brand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands. Author Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin' guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process. From merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor & Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business. Marketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Brand Like a Rockstar
• Autor: Steve Jones
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 240
• EAN: 9781608321957
• ISBN: 1608321959
• ID: 05128207
• Wydawca: Greenleaf Book Group LLC
• Waga: 288 g
• Wymiary: 202 × 131 × 19 mm
• Data wydania: 01. October 2011

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