Zobacz książki o podobnej tematyce

Więcej informacji o Consumer Behaviour

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Za ten zakup dostaniesz 143 punkty

Opis

Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.

The third edition maintains a strong focus on the use of research, particularly quantitative methods, in order to help higher-level students develop analytical and evidence-based thinking for success in both scholarly and industry-based marketing research. It has been thoroughly updated to include new examples and research findings with special attention paid to the digital environment, including online consumer behaviour and research.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Consumer Behaviour
• Autor: Robert East
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 368
• EAN: 9781473919501
• ISBN: 1473919509
• ID: 13809492
• Wydawca: SAGE Publications Ltd
• Waga: 660 g
• Wymiary: 233 × 216 × 20 mm
• Data wydania: 24. November 2016

Ulubione w innej kategorii

---

---

---