Zobacz książki o podobnej tematyce

Więcej informacji o Corporate Social Responsibility is Not Public Relations

• Dane szczegółowe
• Opis
• Ulubione w innej kategorii

Za ten zakup dostaniesz 48 punkty

Opis

Research shows that CSR improves long-term business performance and that consumers prefer to patronise organizations with strong histories of social responsibility. Customers and employees are speaking with their values as well as their wallets! But consumers especially are sensitive to empty promises and want brands to be committed to the planet, sustainability and other social issues. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. If you cant be authentic about social initiatives, then dont do it because CSR is not a publicity tool! Yet some see the relationship as nothing but a marketing trick - an organizations blatant self-promotion. This book will define the real role of PR in CSR and what that relationship should be.

Szczegóły książki

Kategoria Książki po niemiecku Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Volkswirtschaft

• Pełny tytuł: Corporate Social Responsibility is Not Public Relations
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 224
• EAN: 9781911671428
• ISBN: 1911671421
• ID: 33284804
• Wydawca: LID Publishing
• Waga: 294 g
• Wymiary: 214 × 137 × 16 mm
• Data wydania: 18. February 2021

Ulubione w innej kategorii

---

---

---