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Opis

Developed from the authors' experience working with firms seeking to build better business intelligence, "Customer Intelligence" is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Customer Intelligence - From Data to Dialogue
• Autor: S. Kelly
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 276
• EAN: 9780470018583
• ISBN: 0470018585
• ID: 04878534
• Wydawca: John Wiley & Sons Inc
• Waga: 536 g
• Wymiary: 232 × 152 × 20 mm
• Data wydania: 18. November 2005

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