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Opis

These conference proceedings are the output of one of the first academic events of its nature happening globally, targeting fashion from a communication sciences perspective, including, in a broad sense, cultural heritage studies and marketing. The chapters present theoretical and empirical interdisciplinary work on how various communication practices impact the fashion industry and on societal fashion-related practices and values. The special focus of this volume is how digital transformation is changing the field and its utility to practitioners. Using these academic insights, practitioners can understand the core causes and reasons for trends and developments in the field of fashion communication and marketing.

Szczegóły książki

Kategoria Książki po niemiecku Sozialwissenschaften, Recht, Wirtschaft Wirtschaft Einzelne Wirtschaftszweige, Branchen

• Pełny tytuł: Fashion Communication
• Autor: Nadzeya Kalbaska, Marta Torregrosa Puig, Lorenzo Cantoni, Francesca Cominelli
• Język: Angielski
• Oprawa: Twarda
• Liczba stron: 352
• EAN: 9783030813208
• ISBN: 3030813207
• ID: 37189734
• Wydawca: Springer Nature Switzerland AG
• Waga: 694 g
• Wymiary: 241 × 160 × 24 mm
• Data wydania: 21. September 2021

Ulubione w innej kategorii

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