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Opis

Between tweets, likes, comments, blogs, videos and images, today's customer is estimated to generate 2.5 quintillion bytes of data per day. How can marketers utilize the ever-increasing amount of data to better understand and interact with their customers? This book offers advice on how to interpret and incorporate data into an organization's overall marketing strategy. It is designed to help marketers improve customer relationships, enhance the targeting of their marketing efforts, align marketing activities with ultimate goals and objectives, and gain insight into the effectiveness of marketing campaigns and channels.Topics covered include: the current limitations associated with big data, the differences between deriving the what, how and why from data, how to use social science to provide frameworks for a smart data agenda, privacy and personal data and the role of market research in a marketing strategy.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Humanizing Big Data
• Autor: Colin Strong
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 224
• EAN: 9780749472115
• ISBN: 0749472111
• ID: 02477242
• Wydawca: Kogan Page Ltd
• Waga: 354 g
• Wymiary: 236 × 158 × 12 mm
• Data wydania: 03. March 2015

Ulubione w innej kategorii

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