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Opis

Effective marketing can mean the difference between runaway successes and costly flops. Covering everything from customer programs to ad campaigns to sales promotions, this is every marketer's hands-on guide to turning opportunities into profits. The Harvard Business Essentials series is designed to provide comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Marketer's Toolkit
• Podtytuł: The 10 Strategies You Need To Succeed
• Autor: Business Essent Harvard
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 229
• EAN: 9781591397625
• ISBN: 1591397626
• ID: 04237582
• Wydawca: Harvard Business Review Press
• Waga: 402 g
• Wymiary: 236 × 154 × 19 mm
• Data wydania: 01. February 2006

Ulubione w innej kategorii

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