Kod: 06743497
Cahill presents strategies on marketing a firm to employees to improve their effectiveness in dealing with customers. He discusses the concept of internal marketing, vision messages, hiring and training, organization, communicatio ... więcej
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Cahill presents strategies on marketing a firm to employees to improve their effectiveness in dealing with customers. He discusses the concept of internal marketing, vision messages, hiring and training, organization, communication, training models, and issues of competency and innovation. The final chapters are case studies in the success and fail
Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing
857.20 zł
Od roku 2008 obsłużyliśmy wielu miłośników książek, ale dla nas każdy był tym wyjątkowym.
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